Customer Centered Selling
by Jolles, Rob
This revised edition of Robert Jolless classic book on sales technique features brand new material throughout, including illustrations, teaching aids, coaching techniques, and true implementation strategies!When you have a process, you have a way of measuring what you are doing. When you can measure ityou can fix it!" Customer Centered Selling teaches the secrets of the world-famous Xerox sales training by reversing the conventional selling practices of searching for customer needs, pitching product, and adopting an order-taking mentality. Jolles provides a systematic, repeatable, predictable approach that teaches how to anticipate and influence behavior by studying and understanding the clients "Decision Cycle" and critical "Decision Points." Through the use of case studies, interactive activities, and job aids, anyonefrom a seasoned sales professional to a manager or parentcan not only learn the power to influence behavior, but can implement these ideas as well. Put to good use by Toyota, Disney, NASA, Nortel, General Electric, a dozen universities, and more than fifty financial institutions, Customer Centered Selling provides a step-by-step, consultative process that inspires as it teaches.
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Customer Centered Selling: Eight Steps to Success from the World's Best Sales Force
by Jolles, Rob
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US: Free Press, 2000. Very Good. Customer Centered Selling teaches you the secret of the world-famous Xerox sales training program. The secret, Robert Jolles reveals, is reversing the conventional selling practice of searching for customer needs. To truly cr eate urgency, you must focus instead on the customer's problems and decisio n-making process. Jolles provides a systematic, repeatable,… Read more about this item Item Price
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Customer Centered Selling: Eight Steps to Success from the Worlds Best Sales Force
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